"Start" Car Services Ltd. have announced the expansion of their sponsorship of Maccabi Tel Aviv Football Club into the 2013/14 season, with an option of extending that sponsorship an additional three years. As part of the agreement between the two, the logo of "Start" Car Services Ltd. will be printed on the kit trousers of both the senior and the Youth Division teams. The company will also enjoy the benefits of expanded exposure on the club's marketing platform, including banners on the LED screens and the giant screen at Bloomfield Stadium, exposure in the club's media outlets and partnerships with senior team players.
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This sponsorship agreement represents a continuation of a partnership between "Start" and Maccabi Tel Aviv Football Club that has been in existence for six years, during which time the company, under the ownership of businessman Mickey Kopell, have invested heavily in the club.
In a statement, "Start" director Mickey Kopell said: "My personal connection with Maccabi Tel Aviv began when I was a child and a great fan of the club, and now that circuit has been completed with an agreement that places "Start" at the pinnacle of exposure and branding through the most publicised football club in Israel. Maccabi Tel Aviv Football Club have now adopted a European style of management in all respects, a style that we at "Start" would be more than happy to emulate".
Jack Angelides, Maccabi Tel Aviv's owner-representative, said: "We are extremely pleased with the continued partnership with Mickey Kopell and the "Start" Car Service Company. It is a partnership that has been in existence for a number of years and everyone who knows Mickey Kopell will testify to his great love for Maccabi Tel Aviv. We feel confident that this positive and fruitful partnership with the "Start" Company will carry on into the future as well. Between Maccabi and the "Start" company, which by dint of the Mickey Kopell's forward thinking has grown as a company and a brand throughout the years, exist mutual values, such as a commitment to a long term vision for our respective endeavours. Through the club's marketing platform we intend to continue to provide our sponsors, including the "Start" Company, with maximum exposure in the media and to increase their recognition among potential customers".
The "Start" Company, under the ownership of Mickey Kopell , was founded in 1999. The company specialises in the sale to their customers of vehicle service and liability agreements in addition to services in other areas such as repairs of both home and office electric and electronic appliances. Under the name IKOPELL, the company have recently expanded their services to smartphone maintenance as well. "Start" provide their services to some 250,000 customers throughout Israel.
