Maccabi Tel Aviv FC have opened their first new concept shop in the heart of Israel's most renowned shopping street, Dizengoff in Tel Aviv
Every devoted fan treading "holy" ground at the great venues of European football, Camp Nou in Barcelona or the Allianz Arena in Munich to name just two, will no doubt have had occasion to spend time at the extensive souvenir shops that grace these grand temples of the world's most popular sport. For many fans around the world merchandising and souvenirs have become an essential element of their footballing experience and starting today, Maccabi Tel Aviv fans will have the same opportunity as their counterparts in Madrid, Manchester or London. Maccabi Tel Aviv FC are happy to lay down the club's marker in the field of Israeli consumerism with the opening of a new merchandise and fashion shop as have done many of the world's biggest football clubs. Whatever Maccabi fans desire they will be able to find in the club's new official merchandise shop, located in the heart of Tel Aviv on Dizengoff, Israel's foremost shopping street. There awaits them an assortment of over 300 items designed to meet their every need, for whatever area of their lives.
The shop, covering an area of 100 square metres on two floors of accessories and fashion, provides customers with an exciting consumer experience that includes a wide assortment of original and innovative quality items designed exclusively for Maccabi Tel Aviv. A wall of fame on the top floor will give our customers an impression of the many league cup and championship trophies Maccabi Tel Aviv have won throughout their illustrious history. And starting with the 2014/15 season, the team's many fans will be able to purchase match tickets at the shop as well.
Maccabi Tel Aviv FC owner representative Jack Angelides had this to say to the club's official website: "The opening of the new shop is yet another landmark on the road to achieving the goals of the club as a whole. It is always our ambition to provide our fans with a footballing experience that goes beyond the touchlines of the pitch and it is our desire to consistently improve the services we offer them. Today we are taking yet another step in terms of merchandise and life style by affording the Club's supporters a consumer experience that meets the club's highest standards".
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In designing Maccabi Tel Aviv's new merchandise shop, Yaron Tal was inspired by similar stores operated by Europe's most renowned football clubs. Tal: "From the very start my idea was to give the shop that very special atmosphere of a life style store rather than that of just another sporting goods shop. In order to achieve that goal to its fullest we introduced striking elements from the world of football, like goal netting, dressing room lockers and even the players' dugout, all of which found their expression in the design of the shop".
Among the shop's assortment are baby clothing, a summerwear and accessory collection, NEW ERA caps, beer and aperitif glasses, back-to-school necessities, collectors' items in limited editions, brand-name gift packages and of course personalised official matchday jerseys and all the remaining official Maccabi Tel Aviv products.
Opening hours
Sunday to Thursday 10am to 8pm, Fridays and holiday eves 9.30am to 3pm
Address: 147 Dizengoff St., Tel Aviv
Telephone: 03-6206384
Access
From the Tel Aviv Central Railway Station – bus lines 5 and 61, from the new Tel Aviv Central Bus Station – bus line 5, from the Shalom Railway Station/Azrieli shopping centre – bus line 239, from Reading terminal – bus line 39, from Dizengoff Centre – a ten minute walk going north on Dizengoff Street or bus lines 5 and 61, from the Tel Aviv beach front (Ben Yehuda St.) – bus lines 10 and 22.
