Israel's football champions and sports giant Adidas launch Maccabi Tel Aviv FC’s official kit for the 2014/15 season
Israeli champions Maccabi Tel Aviv FC and sports giant Adidas are delighted to officially announce a three-year sponsorship agreement until the end of the 2016/17 season. This new partnership will cover a wide range of cooperation between Israel's largest football club and the world's leading sports brand.
Such a powerful association between these two brand names in sport is based on common values of professionalism, achievement and innovation. Maccabi Tel Aviv chose Adidas as their official kit supplier in recognition of the company's leading role as a sports brand specialising in football merchandise. The partnership will also allow the club to offer their fans products of the highest quality. Adidas' decision to partner with Maccabi Tel Aviv and be their flagship sports organisation is based on the standards of excellence in management at the club. The three-year agreement includes a bonus model for the team’s professional achievements as is customary amongst the biggest clubs in Europe.
As from the coming 2014/15 season, Adidas will be the official sportswear and kit manufacturer of Maccabi Tel Aviv FC, both for the senior team and for all Youth Division teams. Maccabi fans will be able to purchase the official first team kit as well as other merchandise.
Maccabi Tel Aviv FC owner-representative Jack Angelides welcomed the new partnership and said: "We are delighted to have Adidas as our new technical partner. We are very excited that our two first class brands are joining forces to create a significant and formidable partnership. Adidas are a market leader in football and are well suited to the club's ambitions. The new range of Adidas products will provide our players and fans with some of the best apparel bearing the latest innovations in technology and design. We are certain that our fans will enjoy wearing the new kit designed in our traditional colours".
Shalom Mulayov, General Manager of Adidas in Israel: "We are both excited and proud of this association with Israel's most successful football club and are confident this is only the beginning of a long-term partnership that has great potential, in both its sporting and commercial aspects. We are happy to provide the club's supporters with sports products of the highest quality, kicking off with the yellow-and-blue official kit adored by Maccabi Tel Aviv fans".
Adidas are the official sponsors/partners of all of global football's most important competitions, including the FIFA World Cup, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA Euro Championships. In addition Adidas are sponsors of the world's leading football clubs, including Spain's Real Madrid, Germany's Bayern Munich, Italy's AC Milan, England's Chelsea, Brazil's Flamengo and as from the 2015/16 season, Italian Champions Juventus.
Maccabi Tel Aviv FC’s Adidas products will be on sale in Tel Aviv at the club's official shop at 147 Dizengoff St. and at the shop concession at the Kiryat Shalom training ground at 106 Ben Zvi Rd. They will also be available at the club's official website.
