Maccabi Tel Aviv and NIVEA MEN have signed a three-year extension to their sponsorship agreement
NIVEA MEN, the world's leading brand for men's grooming and sponsors of such renowned football clubs as Spain's Real Madrid, Italy's AC Milan and France's Paris Saint-Germain, have extended their sponsorship of Israel's championship Maccabi Tel Aviv Football Club for an additional three years. The familiar blue circle, containing the NIVEA MEN logo, will continue to adorn the jerseys of every Maccabi Tel Aviv player.
Maccabi owner representative Jack Angelides had this to say about the renewed partnership: "We are very happy to continue our partnership with NIVEA MEN and to have them as one of our leading sponsors. The relationship has been going strong for the last three years and we look forward to our continued collaboration with a leading international brand such as NIVEA MEN. Our goal is to offer NIVEA MEN a marketing platform capable of maximising their exposure and sales. Maccabi Tel Aviv FC and NIVEA MEN firmly believe that the combination of our two brands create a formidable partnership with mutual benefits to each organisation".
Ronen Shamir, director of Alpha Cosmetics, added: "As one of the world's leading brands in men's grooming, it is part of NIVEA's strategy to be a leading force in the world of men and to connect to the world's leading brands in sports. NIVEA MEN have chosen Maccabi Tel Aviv Football Club for sponsorship because they reflect the values of the brand itself: Excellence, masculinity and success".
"Alpha Cosmetics", the leading cosmetic company in the import and marketing of cosmetics, toiletries and fragrances of the world's leading brands, have extended their sponsorship of the Maccabi Tel Aviv Football Club for a further three years. That sponsorship will be expressed in the company logo appearing on the back of both the team's matchday and training shirts, including those sold by the club, and on the club's interview backdrop. NIVEA MEN will receive massive exposure through advertisements on the Bloomfield Stadium giant LED screen and fixed perimeter signs at both the stadium and the Kiryat Shalom training ground. At every Maccabi Tel Aviv home match in the Israeli Premier ("Winner") League, parcels of NIVEA grooming products will be presented to members of the opposition team.
NIVEA MEN and Maccabi Tel Aviv will organise collaborative marketing events, in both the club's on and off-line marketing sphere, including a variety of digital platforms such as Facebook, Instagram, YOUTUBE, Twitter and many others.
