The Maccabi Tel Aviv players, staff and CEO Ben Mansford visited the Alpa Cosmetics, the importer of Nivea to Israel and one of the club’s sponsors. During the event, the Maccabi representatives heard about the products of the leading skincare and grooming company in the world.
After a warm welcome, the players and staff continued to the showroom where they heard about Nivea’s special and unique products.
Ronen Shamir, the owner of Alpa Cosmetics said: “This event opens an important week for the team. We are hosting Maccabi so that they will get to know the Nivea brand better. Nivea works with many of the biggest clubs in the world including Real Madrid, Paris St. Germain, Milan and Liverpool. Nivea selects the club’s that they feel most connected to in each country based on values and sports values. We have worked together with Maccabi since 2002 and we are very happy to host the team and introduce our new line of shaving, washing and grooming products.”
“Grooming products for men have taken an important share in the cosmetics market in recent years,” added Shamir, “In the past, families bought family soaps but today there are soaps for men, soaps for women and the market for the Nivea For Men line is very well developed. The players themselves use our products and really love them. This has been true for many years and they are very satisfied with them.”
During the event, Maccabi CEO, Ben Mansford spoke and directed his words to Shamir: “Thank you for your continued support for the club. Like I said at the beginning of the season, we will only succeed if we all work together, the fans, the players, the staff and the sponsors. In the name of everyone at Maccabi thank you for your continued support and cooperation over the years.”
