“I received an anonymous call from Maccabi, and when Maccabi comes calling you don’t ask any questions, you go!”
The Maccabi Tel Aviv Blue Kit for the 2018/19 Season is here and it’s all about the fans. This is the second consecutive season that the Club has developed, designed and manufactured a unique and high quality sports wear line. The kits are tailored to the needs of the Club’s players and fans and present a perfect blend of design, advanced technology and uncompromising comfort. All this in order to give the players and fans a perfect sporting experience.
This season, the Away Kit’s new design combined striped royal blue, dark blue and gold with the Club’s emblem right next to the heart and Fear None, Respect All written on the back.
100% Maccabi
As part of the unique launch of the Kit, 15 of the Club’s fans unveiled the shirt on their social networks in a process that saw the campaign go viral amongst all of the Yellow & Blue supporters. These same fans were phoned up by the Club and asked to come to a photo shoot without knowing which campaign they were taking part in. When they arrived on the set, they were shown the brand new Blue Kit and were told about their important role in its launch.
The Kit was unveiled by the fans first, long before the Club’s official announcement as an integral part of the 100% Maccabi campaign concept that is part of the Club, players and fans with was launched at the start of the season.
Do you want to see the reactions of the fans when they saw the Kit for the first time on the set of the photo shoot? Check out the video clip below:
