Maccabi Tel Aviv FC and leading Italian heritage sportswear brand FILA have agreed a three year-deal, which will see FILA supply the Club’s official kit, training and leisure wear with effect from the 2019/20 season.

Maccabi Tel Aviv FC recently made the innovative step and manufactured its’ own branded kit and training wear. This successful move allowed the Club to plan its next evolution with higher standards and professionalism. After extensive negotiations with many interested parties, the Club felt FILA was the right Partner to continue its retail progression.

Maccabi Tel Aviv FC and FILA will collaborate to create exclusive designs that will thrill fans. FILA, is moving from strength to strength both on the sports field and in the high street leisure market. The Club feel such a leading brand epitomized its own demand for excellence.

The sportswear brand recently began collaborating with major international brands and teamed-up high-end Italian fashion house FENDI for a one of a kind sports collection that set new records and transformed FILA into the hottest thing in sports fashion.

Maccabi CEO, Ben Mansford, said: “We set the standards high at Maccabi and especially those that we expect from our Partners. We were immediately impressed with the dynamic and vision that FILA wanted to bring to a partnership with us. I am truly excited about the association between these two prestigious organizations. I believe both the Players and the Supporters will enjoy the kit designs and product ranges. We look forward to working with the team at FILA over the next 3 seasons.”

Yossi Irani CEO for FILA Israel, added: “As the hottest trendiest leading sports and fashion brand, the decision to team-up with Maccabi Tel Aviv was the easiest I made in recent weeks. We understand that the innovative, leading and most supported club amongst football fans in Israel, is the best platform for us to extend our reach and expansion of the brand and break new barriers in Israel”.

FILA was founded in 1911 in Italy and in 1970 entered the production of sport fashions. Since then, the brand and its iconic square logo is established in the world of professional sports. FILA’s unmistakable quality and style has achieved world-class recognition and received glowing endorsement from professional athletes all around the world. The identification of the brand with the world of sports has led to FILA becoming highly popular in the casual wear sector.

Today, a new generation is discovering FILA.  Almost 50 years after its first foray into sports, FILA has reemerged as one of the most popular fashion and sportswear brands in the world, as many trends which starred in the past are enjoying a new lifeline.